"We know what we're up against, but I am no longer concerned with providing a 'counter-narrative' and reacting to media stereotypes," said Cheo Tyehimba Taylor, Founder of Forward Ever Media Center and Executive Producer of the Game Changers Project. "It's time to tell universal stories of resiliency and truth. Let's discover a 'higher narrative' about Black males in America."

Having featured profiles on Hollywood actor/activist Malik Yoba, veteran news anchor/ juvenile justice reform advocate Dean Meminger of NY1 News, motivational author and NIKE, Inc. executive (Air Jordan Brand) Howard White, and many other unsung heroes, GCP will continue to present its "micro-documentaries" via its website (www.GameChangersProject.org) and via MSNBC's theGrio.com.

"As a video-centric news site focused on telling stories that affect and reflect African-American experiences, theGrio.com is proud to continue its partnership with the Game Changes Project. We're excited about surfacing these compelling videos on our platform," said David Wilson, Managing Editor of the theGrio.com, a division of NBC News.

As the project launches into its second year, it's sparked the interest of several industry producers. "I'm very excited to be working with the Game Changers Project," said Amani Martin, GCP Consulting Producer. "Among the most important duties I've felt as an African-American producer of projects for HBO Sports and ESPN is the positive portrayal of Black athletes, whose most exceptional accomplishments are often the work they do off the field as fathers, entrepreneurs, and agents of community betterment."

The Fellowship and GCP Community Partners
The purpose of the fellowship is to catalyze "activist storytellers" who will support non-profit organizations. They will shoot, edit, and produce four-minute films about Black men in America (incl. celebrities and athletes) who are "changing the game" in various areas such as education, justice, wellness, entrepreneurship, fatherhood, etc. During the three-month fellowship, fellows receive a stipend, digital media/advocacy training, and the opportunity to share their stories with an audience of millions online and at community screenings/festivals.

The Forward Ever Media Center has formed GCP partnerships with various social justice and media arts organizations across the country, including:

New York - The Brotherhood-SisterSol 
Pittsburgh - 100 Black Men, WQED, Kelly-Strayhorn Theater, August Wilson Center 
Milwaukee - The Urban Underground 
Chicago - M.A.G.I.C.
Los Angeles - LA Community Action Network

The Sponsors
The Class of 2012 GCP Fellows is produced with the generous support of the Open Society Foundations and The Heinz Endowments.

"A critical success is in catalyzing a coordinated strategic communications framework that empowers Black men and boys to be masters of their own media," said Shawn Dove, Campaign Manager, Open Society Foundations, Campaign for Black Male Achievement. "Investing in the innovative leadership of Cheo Tyehimba Taylor and the Game Changers Project certainly helps us to realize this vision for success."

As the project expands to Pittsburgh, it will highlight unheralded models of black male achievement in the region. "Having the Game Changers Project in Pittsburgh presents a unique opportunity for African American men to tell stories that matter to them and their communities," said Melanie Brown, Program Officer at The Heinz Endowments. "We are excited about supporting the creativity of these often overlooked voices."

To learn more about the Class of 2012 GCP Fellows, please visit: 
www.GameChangersProject.org
www.Facebook.com/GameChangersProject
www.Twitter.com/GameChangers007