The event was hosted by Sharif Atkins (White Collar) and BET reality star Toya Wright (Toya: A Family Affair), who were joined by over 200 Hollywood tastemakers and celebrity guests including Antonique Smith (Abduction), Edwina Findley (Treme), Olympic Gold Medalist LaShawn Merritt, Los Angeles Clipper Matt Barnes, Monifah (R&B Divas), Rotimi (Boss), and recording artist Brooke Valentine.

"It was cool to be a part of an awards ceremony that honored, applauded, and acknowledged the achievement of extremely talented women of color," said Atkins. "These women are truly artistic entrepreneurs who are dedicated to their craft and committed to bringing a diversity of creativity to the front and center of our community."

A highlight of the evening was when Necole Bitchie shared her struggle, losing her parents, enduring financial hardships and being taken in by family at the time she started her now infamous blog. Also expressing sincere gratitude was actress Kyla Pratt who shared that Mirror Mirror was her first ever award and it came at a very important time her life, being a working mother.

"This is actually my first award and I am truly honored to be recognized by RollingOut," said Pratt. "As a new mom and working actress, I pour so much time into my craft, spending long hours away from my family, that it feels good to know that someone sees my effort and is acknowledging me for it."

As a major contributor to beauty, style and entertainment, Rolling Out Magazine kicked off the National Mirror Mirror Beauty Awards Tour in Atlanta in September with a private VIP reception and hosted the second event in Washington, DC. The Los Angeles event marked the third stop on the Mirror Mirror tour, which rolls out to 13 major cities in 2013, highlighting many of the most prominent and recognized celebrities and style makers in the beauty and entertainment industries by celebrating their success.

"Beauty and style are part of the language of our culture," said Munson Steed, CEO and Publisher of Rolling Out Magazine. "At Rolling Out, we recognize those stylish, charismatic individuals who, through their work in television, film and entertainment, create dynamic, unforgettable images that influence beauty and fashion in Hollywood and beyond. Colgate Optic White's support allowed stars to shine bright and illustrate the industry's best recognized smiles. We celebrated our 2012 Mirror Mirror Award recipients this evening and honor their contributions to the industry."

About Steed Media Group
Steed Media Group is a multimedia company comprised of several media brands including RollingOut urban style weekly, Hip Hop On Demand, Club Hardhead, Talking Pretty and several others. Headquartered in Atlanta, Georgia with several offices across the country in key African American media markets, Steed Media Group produces and distributes 19 newspapers, and develops content for custom magazines, television programming, internet properties, and branded publications such as Producer 10. Steed Media Group also creates signature events and marketing initiatives.

About RollingOut
Rolling Out is Urban America's preferred lifestyle resource. Because of RO's dedication to showcasing and celebrating the urban community, the magazine's readers look forward to seeing positive images of themselves reflected within its pages. The Rolling Out audience is made up of singles, mothers, professionals, students, families and urbanites of all walks, all of whom recognize RO as the arbiter of the elements that matter in the urban space.

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