The event, which was hosted at Rocawear Show Room in New York, NY, was in keeping with Tracy Balan’s Brooklyn roots showing her growth and artistic approach to hair as well as Rocawear’s overall brand growth. Tracy Balan introduced her gallery-like hair exhibit with nine models strategically placed on podiums, topless but covered with unique body paint and adorning Rocawear clothing. Guest where greeted upon entering by a contemporary violinist who accompanied a DJ. The room consisted of press, well-wishers and industry insiders. Guests enjoyed delicious cocktails, and Drinks of Atlantico Rum and specialty drinks from the Witches Brew.

Delicious appetizers fed the networking guests while they learned about each model and there signature Coifed look. Perhaps the most touching and ground shaking master piece was when Tracy Balan walked in to introduce her master piece into the center of the room. The Coifed Bride- “she is distinctive, appealing, and stunning. A memorable day, for a memorable bride” as quoted by the creator: Tracy Balan. The creator Tracy Balan also unveiled her new line of custom Coifed Hats that will be available in mid-November 2011 – they caught the eye of buyers.

When asked what made this event come about? Tracy Balan was quoted as saying:

"Often time’s hairstyling can become mundane and predictable, and once that happens, you have failed hairstyling. My goal is to reintroduce it from its current state of mediocrity, and return its brilliance and fervor. With the collective help of: Beyonce’s Cosmetoglogy Students, Rocawear Clothing, Dark & Lovely, Kiss Products and Atlantico Rum tonight I believe we came one step closer to accomplishing just that."

From the personal welcoming of guests, to the alluring sound of the violinist, “The Art of Hair” by Tracy Balan evening was as multifaceted as it was fashionable with it electrifying hairstyles.

The event sponsor were as follow Rocawear Clothing, Kiss Products, Dark &Lovely, Jane Carter, Monster Energy Drink, Sky Vodka, Jane Carter, Alantico, Soft Cup, Beyonce Cosmetology School. The collaboration showed that being hair-fashionable and socially responsible can go hand in hand.