The dual-target, multi-tiered campaign, which was developed by the company's in-house creative department showcases striking photography of numerous world-class Everlast athletes including Super Middle Weight Boxing Champion, Andre Ward, Professional Football Player, Reggie Bush and MMA Superstar, Jon Jones in their moment of unleash.

"Our goal with the UNLEASH campaign is to capture the passion, sacrifice and dedication that are required of anyone who is preparing for a fight. Whether that battle takes place in the ring or in everyday life, everyone fights for something," says Meredith Harris, Director of Marketing.  "We wanted to pay homage to the moment when that preparation translates into action and it's our hope that through this campaign more people will look to fight sports as an outlet to help them physically and mentally prepare for the battles they face each day."

The new campaign which debuted on January 1, 2012 will be supported through a variety of print, digital and social media outlets including an interactive microsite featuring a 90-second cinematic anthem video, athlete picture gallery and downloadable artwork