Knicks Launch All-Star Campaign Featuring Amar’e Stoudemire, Raymond Felton and Danilo Gallinari
New York Knickerbocker’s introduced an innovative All-Star campaign including a mash-up video featuring players Amar’e Stoudemire, Raymond Felton and Danilo Gallinari and an interactive fan voting site VoteKnicks.com. The “One Step At A Time” video mash-up, produced by famed music video producer, remixer and DJ Steve Porter, features exciting highlights of the three players on the All-Star 2011 ballot with Amar’e’s and Raymond’s voices looped over the action reminding fans of the team’s key messages.VoteKnicks.com is a site designed to make the campaign hands-on and allow fans to not only vote for their favorite Knick, but also encourage fellow fans to get involved in the action. Both the “One Step At A Time” video and VoteKnicks.com launched on Dec. 15 with the video being introduced on the site and in-arena. Since its introduction the video has run in broadcast on MSG Network and in-arena at home games.
“VoteKnicks.com is another key step in our fan engagement strategy - allowing our fans to voice, share and celebrate their passion and excitement around the Knicks.” said Howard Jacobs, executive vice president, marketing and sales, MSG Sports. "It’s been nearly 20 years since a Knick has started in the All-Star game, so we've set up this digital platform for fans to rally behind Amar'e, Raymond and Danilo and send them to the 2011 All-Star Game in Los Angeles."
All-Star voting ends at midnight on Jan. 23 and for additional information please visit VoteKnicks.com.
The NBA’s New York Knickerbockers basketball team, in its 65th year of operation is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG’s overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country’s leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG’s diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG’s venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.
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